Born to a poor pujari
and married into a rich household, Tulsi is the clever, intelligent and sensitive bahu
stuck with the scheming Savita for a mother-in-law. Tulsi's dad was in charge of the Virani ancestral temple, and she has been a regular at the Virani home even before her marriage to Mihir. She's the agony aunt everyone runs to, the epitome of the perfect bahu
and a model wife. Tulsi's cause is championing the underdog.
Aarti, her mother-in-law Savita used to claim, is everything Tulsi is not. Married to the younger of Savita and Mansukh's sons, Aarti is educated and comes from a rich family. Aarti deals with everyone on a level footing - while she is open to the idea of fitting into the Virani family, she is also not one to take nonsense lying down. Unfortunately for Savita, Aarti's "difference" from Tulsi starts working against her.
Pooja is Hemant's one-time girlfriend. When his sister becomes pregnant, to uphold the family honour of the Viranis, Pooja gets married to her boss - a man who holds the keys to Hemant's sister's happiness. Somewhere down the line, she falls in love with Rajeev - the man she was blackmailed into marrying. Their wedded bliss is, however, short-lived. Rajeev dies of bone cancer and Pooja is left all alone. She and Hemant then get married.
Prajakta is Chirag's wife. She and Chirag marry each other despite stiff opposition from Dakhsa. Prajakta is a genial, sensitive soul who makes up her mind to make Daksha accept her. She's funny, impulsive and also a perfect foil for Chirag.